What is P1?
P1 is an intentionally simple, private iPhone app for keeping the few priorities, signals, relationships, decisions, and future moves that deserve your leadership attention in view.
Purchase and data
How does the P1 trial work?
P1 includes 21 days of full access. No subscription is required to begin, and there is no recurring subscription after the trial.
What does P1 cost?
After the trial, P1 is a one-time lifetime purchase. The current U.S. price is $14.99. The App Store displays the price for your region before you purchase.
What does lifetime access include?
Lifetime access unlocks the complete P1 app for the Apple ID used to make the purchase. It is not a subscription and has no recurring fee.
Can I restore my purchase on another iPhone?
Yes. Use Restore Purchase in P1 while signed in with the Apple ID that purchased lifetime access. Restoring the purchase unlocks P1; it does not restore your agenda content.
Where is my agenda stored?
Your leadership agenda is stored on-device. P1 does not require a P1 cloud account or maintain a P1-operated server copy of your agenda. Apple device backups may include P1 data depending on your settings and Apple's backup behavior.
What happens if I replace or lose my iPhone?
Your Apple device backup may include P1 data depending on your backup settings and Apple’s backup behavior. Restoring an Apple backup may restore that data, but P1 does not keep a separate server copy. Purchase access can be restored independently through your Apple ID.
Can I export or share my agenda?
P1 can create a concise agenda brief that you can copy or share as text. This is designed for alignment, not as a complete backup or data export.
What devices does P1 support?
P1 is designed for iPhone and requires iOS 18 or later.
Why does leadership attention matter?
Leadership attention is finite. Meetings, messages, dashboards, and requests compete for it every week. P1 helps leaders protect that attention by holding the few priorities, signals, relationships, and future-building moves that deserve focus.
What is Agenda-Driven Leadership?
Agenda-Driven Leadership is the practice of directing leadership attention before the week fragments it.
What is agenda drift?
Agenda drift is the gradual transfer of leadership attention from chosen priorities to incoming demands. It is how useful meetings, messages, requests, and escalations can quietly turn responsiveness into the default leadership system.
Is P1 a task manager?
No. P1 helps leaders hold what deserves leadership attention.
Is P1 a calendar app?
No. P1 does not replace your calendar. Your calendar shows where your time is committed. P1 helps clarify what your leadership agenda actually is.
Is P1 a notes app?
No. P1 is not a general-purpose notes app. Notes apps capture information. P1 helps leaders organize agenda-level work through the four lenses of Agenda-Driven Leadership: Drive, Sense, Align, and Build.
Is P1 an OKR tool?
No. P1 is not an OKR platform. OKR tools track objectives and measurable results. P1 helps leaders hold the priorities, signals, alignment needs, and future-building work that often sit above and between formal objectives.
Is P1 an AI assistant?
No. P1 does not read, summarize, mine, or process your leadership agenda with AI.
Does P1 store data in the cloud?
Your leadership agenda is stored on-device. P1 does not require a P1 cloud account or maintain a P1-operated server copy of your agenda.
Does P1 require team adoption?
No. P1 is designed for the individual leader. It does not require a team rollout, enterprise setup, shared workspace, or collaboration behavior.
What are Drive, Sense, Align, and Build?
They are the four operating lenses of Agenda-Driven Leadership: what must move, what is changing, who and what must align, and what must be built next.
What are Focus, Radar, Horizon, and Closed?
They are P1's agenda positions. Focus deserves active leadership attention now. Radar requires continuing awareness. Horizon protects important future-building work. Closed no longer requires continuing leadership attention.
Who is P1 built for?
P1 is for founder-CEOs, owner-operators, functional and cross-functional leaders, and advisors whose consequential work is getting buried by the business of the week.
What should I put in P1?
Put agenda-level work in P1: a priority that must move, a decision that cannot drift, a risk that deserves attention, a stakeholder alignment issue, a future capability that needs to be built, or a weak signal you do not want to ignore. Do not use P1 for every task. Use it for the work that deserves leadership attention.
What does “Your calendar is not your agenda” mean?
It means your calendar shows where your time is committed, but it does not necessarily show what matters most. A full calendar can still hide an unclear agenda. Agenda-Driven Leadership starts by choosing what deserves leadership attention before the week fills itself with meetings, messages, and requests.
What is the simplest way to describe P1?
P1 is a private place for the few things you have chosen to lead—Agenda-Driven Leadership, operationalized.